Publisher Terms of Service
These are the terms between Endcap and a Publisher using our platform.
1. What we provide
Endcap provides a software platform ("the Service") that lets you ("Publisher") show sponsored product listings to visitors of your own site, using campaigns and budgets configured by you or your advertisers through our admin API.
2. Subscription fee
- Annual plan: billed in full, upfront, for a 12-month term. Renews automatically for a further 12 months unless cancelled before the renewal date.
- Monthly plan: billed monthly at a higher effective rate than the annual plan, no minimum term, cancel any time — cancellation takes effect at the end of the current billing period.
- Fees are billed via Stripe. [Confirm VAT treatment, currency, and whether fees are inclusive/exclusive of tax.]
- If a payment fails, your account enters a grace period during which the Service continues to function; if payment is not resolved [within a period to be specified], campaign, product and placement management is suspended until resolved — reading your own historical data is not affected.
3. Advertiser ad-spend billing
[Not yet finalized — pre-funded balance vs. invoiced-after-the-fact spend is still to be decided, along with how invalid clicks are handled and what happens to unspent budget on cancellation.]
4. Your responsibilities
- You're responsible for the accuracy of listings and campaigns you or your advertisers create, and for your own commercial relationship with your advertisers — Endcap doesn't vet or take responsibility for advertiser identities or content beyond the platform's technical checks.
- You must not use the Service to advertise anything illegal, and must apply your own policy for regulated categories (gambling, financial services, health, political, housing/employment) consistent with UK advertising law.
- You're responsible for your own visitor-facing privacy and cookie notice and consent mechanism.
5. Data protection
Processing of personal data under this agreement is governed by a separate Data Processing Agreement between us.
6. Service availability
We aim to keep the Service available but do not currently commit to a formal uptime SLA.
7. Suspension and termination
- Either party may terminate for material breach not cured within [X] days of notice.
- You may cancel at any time; an annual plan's cancellation takes effect at the end of the current 12-month term.
- On termination, your data is deleted within [X] days, except where retention is required for legal or accounting purposes.
8. Liability
[Standard limitation-of-liability clause to be added — cap, exclusions, carve-outs.]
9. Governing law
England and Wales.